AI-POWERED MORTGAGE ASSISTANT
An artificial intelligence-based tool that helps people understand mortgage contracts in Spain, providing clear and useful insights from complex financial documents.
39%
User Trust in AI
Spain
Target Market
2 months
Duration
PROBLEM TO SOLVE
To design and build an artificial intelligence-based tool that solves the pain points of people trying to decide on a mortgage in Spain, providing clear, distinctive, and useful value from the first use.
HOW WE TACKLED THIS PROBLEM
1
Analysis of surveys and secondary research (newspapers, magazines, statistical databases)
2
4 interviews with users who went through the mortgage process in Spain
3
Market benchmarking
4
Brainstorming, design, and validation of ideas
RESEARCH FINDINGS
Number of mortgages signed in Spain
Key insights:
USER JOURNEY
USER JOURNEY MAP
Search for a place
Explore portals and choose your favorite home
Go to the bank
Request information, simulate, and compare
Obtain pre-acceptance
Receive preliminary offers with incomplete information
Submit documentation
Gather payroll, contracts, employment history
Obtain FEIN
Receive official contract with additional terms
Sign mortgage
Go to notary and sign
SOLUTION
Contract Diagnostics
Overview with key information: interest rates, amounts, dates, plus questions to ask the bank
Smart Highlighting
Highlight important clauses, numbers, and dates with colors for quick identification
Chat with Your Contract
Ask the AI anything about your contract
Mortgage Translator
Select any term or paragraph and get a simple explanation